Allure Security Talent Center Director, Product Marketing Remote · Full time Company website

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Allure Security is an award-winning cybersecurity start-up resulting from a decade-plus of research and development. Our patented technology finds and eliminates fraudulent websites that impersonate trusted brands across the internet. We center on online brand protection by detecting and preventing online fraud with unrivaled cutting-edge artificial intelligence technology. Allure Security is in the midst of a hyper-growth phase as we become the de facto standard solution for finding and eliminating online impersonations. The core of Allure Security’s business is machine vision and natural language processing that can spot scams based on appearance and content, continuously fine-tuned. The scammers are constantly evolving techniques to evade detection by security tools and our job is to stay way ahead. Scams not only hurt businesses, they hurt consumers. Allure Security’s mission is to stop the scams. Allure Security is adamant about protecting brands and preventing fraud. We are committed to helping organizations safeguard their customer journey across all digital channels. We identify and eliminate new scams and impersonations before potential victims are deceived.

Key Responsibilities

Go-to-Market Strategy & Execution:

• Develop and execute go-to-market (GTM) strategies for existing and new products across launches and feature releases to increase market share by acquiring and expanding existing customers.
• Expand into new markets to support growth goals, including new industries and segments.
• Define and refine product positioning and messaging that resonates with target audiences and differentiates us from competitors.
• Conduct market research, competitive analysis, and customer insights to inform strategy and decision-making.

Sales Enablement & Training:

• Create and maintain sales enablement materials for sellers and external partners, including pitch decks, battle cards, competitive positioning, FAQs, and value propositions.
• Partner with sales teams to deliver training sessions and ensure product positioning and messaging alignment.
• Gather feedback from sales teams to improve product marketing collateral and messaging continuously.

Content & Campaign Development:

• Collaborate to develop compelling marketing campaigns that drive awareness and demand, including theme ideation and content development (whitepapers, case studies, and webinars).
• Develop thought leadership content, including presentations supporting speaking opportunities, POVs on new and emerging technologies, and partnering with 3rd party organizations (such as ISAOs & Analysts) to create 1st party research and perspective.
• Oversee the creation of product-related content for website pages, email marketing, and promotional product offerings (trials, freemiums, pricing packages)

Customer & Market Insights:

• Engage with customers through interviews and surveys to understand pain points, use cases, and success stories.
• Create buyer personas inclusive of pain points, concerns, buying centers, influences, preferred channels ,and modes of communication.
• Analyze market trends and competitor offerings to identify opportunities for differentiation.
• Leverage data to measure campaign performance, identify insights, and optimize marketing strategies.

Cross-Functional Collaboration:

• Work closely with product management to influence product roadmap decisions based on customer and market insights.
• Collaborate with demand-generation teams to ensure alignment between product messaging and lead-generation strategies.
• Support customer success teams in driving customer retention, upsell, and advocacy programs.

Qualifications & Experience

• 5+ years of experience in product marketing, preferably in B2B SaaS Security, technology, or a related industry.
• Proven success in launching marketing service offerings with measurable results.
• Strong ability to craft compelling messaging and positioning for different customer personas.
• Experience working cross-functionally with sales, product, demand generation, and customer success teams.
• Excellent written and verbal communication skills, with the ability to translate complex concepts into simple, impactful messaging.
• Data-driven mindset with experience using analytics tools to measure success and optimize campaigns.
• Proficiency in tools such as Salesforce and HubSpot.
• Proven capability to leverage AI platforms (OpenAI, Gemini, Claude) as a force multiplier to deliver high-quality work.

Preferred Qualifications

• MBA or equivalent experience in marketing, business, or a related field.
• Experience in marketing to commercial and enterprise organizations
• Understanding of key decision-makers and influencers, including cybersecurity, fraud, legal, and marketing buyers.
• Strong competitive intelligence and pricing strategy.
• Familiarity with product-led growth (PLG) strategies.

Why Join Us?

• A dynamic and collaborative work environment where your ideas make an impact.
• Opportunities for career growth and professional development.
• Competitive salary, benefits, and flexible work arrangements.
• The chance to work on innovative products that solve real customer problems.