Director of Marketing

Nametag Inc

Nametag Inc

Marketing & Communications
Posted on Wednesday, October 26, 2022


Nametag is currently hiring a Director of Marketing for a remote position, with some travel. This role will be responsible for providing an overall strategic vision and business plan for the Marketing Department to help drive qualified leads to our sales team via multiple online and offline channels. This “think outside the box” individual will be involved in every step of the marketing process from brainstorming campaign ideas and managing the creative design process, to product introductions, managing PR and other agencies, reaching influencers, creating high quality content and webpages, setting up and managing multiple campaigns and events. We are looking for someone to take on the responsibilities of managing overall marketing KPI’s along with a team, budget, and technology management in the face of the challenges that come with marketing multiple products to customers across the globe. This position will report to the VP of Business Development and will be accountable for the success of the Marketing Department.

This is a unique opportunity to join as we transition from a stealth startup to a well-known brand that consumers and companies alike know and trust. You’ll be working closely with experienced business and technical leaders where your voice will be heard, and your actions will shape the team’s success. As with many early stage companies, there is an immense opportunity to learn and have impact as we grow.

We believe strongly that diverse teams drive greater innovation. Diversity comes from people of different backgrounds and experiences working together in an environment where ideas are respected, voices are heard, and decisions are made with integrity in the best interest of our company and our customers. We believe we can build the best product when everyone contributes.

Nametag has both B2B and B2C components - we are a platform that connects companies with their customers. Currently we invest in outbound marketing awareness campaigns, LinkedIn advertising and targeting, Google Advertising, content marketing and other digital marketing initiatives.

In your first 180 days

We are a startup, so the roadmap and priorities can shift. However we anticipate in the first 180 days you will:

  • Design and build significant components of our outbound and inbound marketing machine.
  • Improve and refine our GTM messaging and positioning.
  • Help us grow our web and advertising presence.
  • Generate high quality leads for the GTM team.
  • Activate Demand Generation via Account Based Marketing and Digital Marketing using agencies and other outsourced vendors
  • Organize and execute successful events
  • Thought leadership content with unique distribution channels
  • Creation, implementation, analysis, optimization and management of emailsystem, website support, and marketing automation.

Ideal Qualifications

No one is perfect and you don’t need to answer yes to all of these to be amazing in this role, but ideally you match most of the items below, and you possess the drive and attitude to learn the rest. You’ll thrive in this role if you:

  • Minimum of 5 years marketing management experience
  • Needs to understand how to build out a business plan, personnel strategy, andKPI’s for their team activities
  • Familiarity with CRMs, Apollo, & CMS platforms (Webflow a plus)
  • A demonstrated ability and passion to lead, mentor, & motivate a team ofmarketers, both across time zones and remotely. Must be able to provide directionand focus to team members
  • Excellent communication through both verbal and writing skills
  • Experience and understand of B2B marketing strategies by assessing the marketto make good business decisions.
  • Must be able to own a budget
  • Ability to take direction
  • Can synthesize the big picture when thinking about technical product problems and solutions
  • Have an eye for user experience and design
  • Act as your own project manager, and can communicate progress and plans concisely
  • Are capable of productive and self-guided work on a remote-team

Culture & Perks

  • Remote-first: We are building a world-class, remote-first culture and we want to find super-talented people who can contribute from anywhere. Our team members are today located in Seattle, Ann Arbor, Denver, and NYC. Everyone works on their own time zone, and we align team meetings on a common time that works for all. There are no water cooler conversations for a selected few, everyone has a voice.
  • HQ Office in Seattle: Our HQ is in Seattle and we have an office in the hip Capitol Hill neighborhood, with views of the Space Needle and just a few blocks from AWS.
  • In-person collaboration: We find remote work is best when we pair it with in-person time, so we plan to bring the team together at least once per quarter, sometimes in Seattle, but more often we plan to go somewhere off-site and spend a few days together. Travel and meetings will be pre-arranged, in advance, so everyone can make plans to help cover at home, and everyone will need to be vaccinated against COVID-19.


The base salary range for this full-time position is $90,000 to $120,000 plus equity and benefits.

Nametag is a founding member of the Open Imperative, and publicly committed to pay equity in the technology industry. We post positions with ranges to encourage people of different backgrounds and experiences to apply, but the salary for every specific job offer is benchmarked using market data sources to ensure they are fair and consistent.

Our salary ranges are determined by role, level, and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter or hiring manager can share more about the specific salary range during the hiring process.

We Offer

  • Competitive salary
  • Competitive stock options
  • Comprehensive health benefits (medical, dental, vision)
  • Flexible time off policies
  • Quarterly team off-sites
  • New computer hardware and equipment
  • An inclusive work environment where you can have impact