Product Manager



Hyderabad, Telangana, India
Posted on Thursday, May 9, 2024

Product Manager

About Us

Planful is the pioneer of financial performance management cloud software. The Planful platform, which helps businesses drive peak financial performance, is used around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and analytics. Planful empowers finance, accounting, and business users to plan confidently, close faster, and report accurately. More than 1,300 customers, including 23andMe, Bose, Boston Red Sox, Five Guys, and Zappos, rely on Planful to accelerate cycle times, increase productivity, and improve accuracy. Planful is a private company backed by Vector Capital, a leading global private equity firm. Learn more at

About the Role

As a Product Manager for the Planful for Markeing product line at Planful, you will be responsible for driving the strategy, development, and success of our marketing analytics and optimization solutions. You will work closely with cross-functional teams around the globe including engineering, design, marketing, and sales to define the product vision, prioritize features, and deliver innovative solutions that empower marketers to measure, analyze, and improve their campaign performance. This role offers an exciting opportunity to lead a high-growth product line, shape the future of marketing technology, and drive impact for our customers and business.


  • Define the product vision, strategy, and roadmap for the Marketing Performance Management product line, aligned with company goals and market opportunities.
  • Conduct market research, customer interviews, and competitive analysis to identify market needs, trends, and opportunities for differentiation.
  • Prioritize feature development and enhancements based on customer feedback, market analysis, and business objectives.
  • Work closely with engineering, design, and other cross-functional teams to translate product requirements into user stories, specifications, and design concepts.
  • Lead the product development process, including sprint planning, backlog grooming, and sprint review sessions.
  • Collaborate with marketing, sales, and customer success teams to develop go-to-market strategies, product messaging, and sales enablement materials.
  • Monitor product performance, metrics, and KPIs, and iterate on product features and enhancements based on user feedback and data insights.
  • Evangelize the product internally and externally, including participation in industry events, webinars, and customer advisory boards.
  • Stay updated on emerging technologies, industry trends, and best practices in marketing technology, contributing to the technical growth and advancement of the team.

What You Bring to the Table

  • Bachelor's or Master's degree in Business, Marketing, Computer Science, Engineering, or a related field.
  • Proven experience (4+ years) in product management roles, with a focus on marketing technology, analytics, or SaaS products. Preference for experience having implemented enterprise software, ideally in Finance.
  • Strong understanding of marketing principles, digital advertising ecosystems, and performance measurement metrics.
  • Excellent analytical skills, with the ability to analyze market trends, customer needs, and competitive landscape to inform product strategy.
  • Demonstrated ability to lead cross-functional teams, prioritize initiatives, and drive product development from concept to launch.
  • Strong communication and collaboration skills, with the ability to effectively communicate product vision, requirements, and priorities to stakeholders.
  • Experience with Agile/Scrum methodologies and product management tools such as JIRA or Asana.
  • Familiarity with data analytics, business intelligence tools, and visualization platforms is a plus.
  • Entrepreneurial mindset with a passion for innovation, creativity, and solving customer problems.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
  • Experience with cloud software delivery, and specifically the practice of Agile development methodologies.
  • Graduate or Undergraduate degree in Accounting, Finance, Business Intelligence or related field.
  • Experience interacting with U.S.-based customers.

Why Planful

Planful exists to enrich the world by helping our customers and our people achieve peak performance. To foster the best in class work we’re so proud of, we’ve created a best in class culture, including:

  • 2 Volunteer days, Birthday PTO, and quarterly company Wellness Days
  • 3 months supply of diapers and meal deliveries for the first month of your Maternity/Paternity leave
  • Annual Planful Palooza, our in-person, company-wide culture kickoff
  • Company-wide Mentorship program with Executive sponsorship of CFO and Manager-specific monthly training programs
  • Employee Resource Groups such as Women of Planful, LatinX at Planful, Parents of Planful, and many more. We encourage our teammates to bring their authentic selves to the team, and have full support in creating new ERGs & communities along the way