About Us

Planful is the pioneer of financial performance management cloud software. The Planful platform is used around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and analytics. Planful empowers finance, accounting, and business users to plan confidently, close faster, and report accurately. More than 1,300 customers, including Boston Red Sox, Bose, 23andMe, Zappos, and Five Guys rely on Planful to accelerate their cycle times, increase productivity, and improve accuracy. Planful is a private company backed by Vector Capital, a leading global private equity firm. Learn more at www.planful.com.

About the Role

Planful is seeking a Field Marketing Manager, Inside Sales to develop and execute marketing programs that drive pipeline and revenue growth in the North American market. Reporting to the Sr. Director of Field and Partner Marketing, the successful candidate will be responsible for planning and executing all aspects of field marketing programs, including account-based marketing (ABM), digital marketing, webinars, and regional events. The Field Marketing Manager will collaborate with the sales and marketing teams to develop targeted campaigns that engage prospects and customers, generate leads, and drive revenue.

Responsibilities

• Develop and execute targeted field marketing campaigns that support sales goals
• Collaborate with sales on weekly meetings to ensure alignment between marketing and sales.
• Track and report on the success of field marketing campaigns, including lead generation, pipeline influence, and revenue impact.
• Work closely with the marketing operations team to measure and optimize marketing campaigns, including developing KPIs, tracking results, and reporting on ROI.
• Manage and coordinate logistics for regional events, including venue selection, catering, AV, and vendor management.
• Develop and manage field marketing budgets, ensuring that resources are allocated effectively and efficiently.
• Provide guidance and support to sales teams on field marketing activities and tactics.

What you Bring to the Table

• 2+ years of experience in B2B SaaS marketing with preferred experience in field marketing
• Experience managing and executing successful event and field marketing programs
• Strong project management skills, with the ability to manage multiple projects and priorities simultaneously.
• Excellent organizational and logistical skills, with a strong attention to detail.
• Strong written and verbal communication skills, with the ability to communicate complex concepts in a clear and concise manner.
• Guide and provide mentorship opportunities to the field team.
• Strong analytical skills, with the ability to track and report on the success of marketing programs.
• Experience working with enterprise software or SaaS companies is a plus.

Why Planful

Planful exists to enrich the world by helping our customers and our people achieve peak performance. To foster the best in class work we’re so proud of, we’ve created a best in class culture, including:

• 2 Volunteer days, per year, Birthday PTO, and quarterly company Wellness Days
• 3 months supply of diapers and meal deliveries for the first month of your Maternity/Paternity leave
• Annual Planful Palooza, our in-person, company-wide culture kickoff held in cities like San Diego, Denver, and most recently - Austin, Texas!
• Team-specific offsites in cities like New York, Sonoma, or our brand new HQ based in downtown San Francisco
• Remote first culture with benefits such as home office setup, and monthly wifi and cell phone reimbursements
• Company-wide Mentorship program with Executive sponsorship of CFO and Manager-specific monthly training programs
• Employee Resource Groups such as Women of Planful, LatinX at Planful, Parents of Planful, and many more. We encourage our teammates to bring their authentic selves to the team, and have full support in creating new ERGs & communities along the way

Pay Transparency Statement

At Planful our top priority is to support our employees and ensure each individual has access to equal growth opportunities. Pay decisions take into consideration the individual's skillset, experience, knowledge, qualifications for the role, and specific work location.

Our salary band for this role is $80,000 - $100,000 per year, depending on working location and experience. More details about our company benefits can be found here: https://planful.com/jobs